Perhaps one of the most productive analysts specializing in Apple, Ming-Chi Kuo, returned with a new forecast for the iPhone in 2018. According to him, in Cupertino were unhappy with the demand for the iPhone X, and therefore plan to move to a more aggressive promotion strategy due to lower prices for new models.

“We believe that [since September] Apple will adhere to a more aggressive pricing policy,” Kuo writes. – There are several reasons for this. First – Apple is concerned about the negative impact of high prices on the dynamics of sales. Second – now the main expense of Apple will be the cost of components. The third is an increase in the number of Face ID users that contribute to the promotion of Apple services and the ecosystem as a whole. “

The analyst is confident that the 6.5-inch iPhone X Plus may even be cheaper than the smartphone of the current generation. Its price in retail will be from 900 to 1000 dollars. The 5.8-inch screen will traditionally be priced at $ 100 cheaper than the older version, while the 6.1-inch version will be available for $ 600-700.


All three models, Kuo sure, will have a full-screen design in the style of the iPhone X and support for Face ID. The analyst is not inclined to believe the colleagues’ forecasts about the possible delay of the 6.1-inch model, which meant the beginning of its sales for November. In his opinion, new items will be delivered at the same time – a few days after the release.

Apple is ready to release the iPhone X in a new color

iPhone X in color Blush Gold can go on sale in the very near future, reports 9To5Mac referring to sources in social networks. According to the publication, Apple has already started producing the first batch of smartphones in a new color scheme, which will be announced during the March presentation in Chicago.

Leading analyst of KGI Securities Ming-Chi Kuo predicted the release of the iPhone X in a new color before the release of the smartphone. According to the expert, the delay in the model in the gold performance may be caused by the production problems faced by the partners of the company. In this regard, it was decided to move the launch of the novelty.


“We believe that Apple will face obstacles in producing the gold version of [iPhone X], which will be released in a limited edition,” Kuo predicted. “There is also a possibility that the gold version will go on sale much later than the models in the classic color scheme.”

The output of the iPhone X in the color of Blush Gold looks very strange on the background of rumors that the production of the model will be discontinued this summer. The reserves of “dozens” just enough to satisfy the demand of consumers until the fall of 2018, when will be released an updated line of smartphones with frameless displays.

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